posted on November 24th 2016 in News with 0 Comments /

It’s safe to say that John John Florence sees the world differently than most — but he’ll barely let you know it. A nonchalant answer on a webcast belies the meticulous thought process underneath it all. But his latest signature boardshort aims to shed light on this process; give insight into the Wizard of Oahu behind the emerald curtain. When we see a boardshort, John sees three years of research and development, many prototypes, hours of feedback, and the final product: the JJF 3 ‘Nebula’. Learn more about the collection and go inside John’s thought process