New Release: Super Akin Forma is here
SUPER created a limited set with seasonal favorite Akin. Akin Forma is a refined contemporary silhouette in metal and acetate, characterized by a balanced combination of materials that ensure lightness, resilience and flexibility. The release of Akin Forma comes in two chromatic variations: a shiny silver and a flashy gold. Akin Forma come in specifically […]
Read ArticleTHE LATEST FROM THE MIND OF JOHN JOHN FLORENCE
It’s safe to say that John John Florence sees the world differently than most — but he’ll barely let you know it. A nonchalant answer on a webcast belies the meticulous thought process underneath it all. But his latest signature boardshort aims to shed light on this process; give insight into the Wizard of Oahu […]
Read ArticleCheck out the LA Lakers Julius Randle and D’angelo Russell in Bleacer Report
Laker stars Julius Randle and D’Angelo Russel show off their Flair for fashion on the streets of L.A wearing Super sunglasses. Read more: http://thelab.bleacherreport.com/style-lakers-d-angelo-russell-julius-randle/
Read ArticleJOHN JOHN FLORENCE TO APPEAR ON SPORTS CENTER
Put down your wieners and beer and set your DVRs to Sports Center, tonight at 10 PM PST to see our own World Champion sit in the hot seat. John will chat with the hosts of ESPN’s most-watched show before he heads home to the North Shore for a victory lap at Pipe. OK, now […]
Read ArticleKarhu / Footpatrol Fusion 2.0
2016 marks the 100th year anniversary for Finnish sportswear brand KARHU. The Fusion 2.0 is a modernised version of KARHU’s popular 96 runner the Fusion. Staying true to KARHU’s heritage, the Footpatrol Fusion 2.0 takes inspiration from Finland’s passion for outdoor activities and its’ best kept treasure – the forest. Around 65% of Finland’s total […]
Read ArticleBella Hadid x Super
Inspired by Andy Warhol’s Screen Tests—black and white portraits of the likes of Lou Reed and Salvador Dali— New York-based writer and director Tyler Ford turns their lens on 2016’s “Model of the Year,” Bella Hadid. Watch here https://www.nowness.com/picks/bella-hadid-tyler-ford?utm_source=FB&utm_medium=SM&utm_campaign=FB261016
Read ArticleNicoleta Chocofreta- our fav sunglasses junkie
She is in love with sunglasses and wants to try them all. The Greek fashion and beauty blogger Nicoleta Oikonomou is fearless when it comes to style and adores big, eccentric glasses. In a collaboration with Super, Nicoleta poses with Tuttolente W Ivory and feels like a robot girl lost in a modern daytime world. […]
Read ArticleJOHN JOHN FLORENCE: YOUR 2016 WSL WORLD CHAMPION
On Tuesday, in the challenging conditions of Supertubos, Portugal, Hawaiian surfer John John Florence fulfilled a destiny 24 years in the making. “My goal has been the same since I started surfing,” said the newly crowned 2016 WSL World Champion. “Everything that I’ve done, everything that I’ve seen, everything that I’ve learned…it’s all coming together […]
Read ArticleAthens Fashion Trade show 16-19 SEPTEMBER 2016
Το περίπτερο της Master sa στο Athens Fashion Trade show 16-19 Σεπτεμβρίου 2016.
Read ArticleSuper x Andy Warhol
The collaboration between SUPER and The Andy Warhol Foundation arrived to its third release: respecting his legacy and personal sense of style, SUPER has designed a new retro frame that features contemporary aesthetic flair and innovative production processes. SUPER ANDY WARHOL The Iconic Series presents two timeless styles — an optical frame in a slightly […]
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